Embroidery by Wave One Sports
Wave One Sports, the leader in Custom Team Sports Apparel, specializes in custom embroidery. An internet search for “embroidery definition” yields this from the Cambridge Dictionary site: “the activity of decorating cloth or clothing with patterns or pictures sewn directly onto the material, or a pattern or picture created in this way”. At Wave One Sports we take great pride in the fact that we have had our in-house embroidery shop since 1996.
Wave One Sports was founded in 1988. In the beginning, all our embroidery work was done by several different embroidery contractors. As business grew the amount of subcontract custom embroidery work exploded and in 1996 we decided to take the very big step to bring this work in house. The expense of a new Barudan 15-head, 9-needle computerized embroidery machine was a giant reach for Wave One. In addition, learning how to operate and staff this new tool was a challenge like no other. However, our proforma statements clearly indicated this purchase was a solid business decision that would pay for itself in short order.
Fast forward to 2017, our 15-head work horse is still churning out high quality custom embroidered logos for our customers apparel at least 5 days a week. Higher quality finished products, and greater profit are two benefits realized having in-house embroidery. The speed of order turnaround, and flexibility of scheduling gained, may not show up directly on our accounting statements, but has had an immeasurable positive impact on our customer service and consequent boost in our customer satisfaction. One of our company principles is to only make promises we can keep, in-house custom embroidery allows us to make and keep more of those promises.
Another interesting aspect of embroidery that is a huge part of Wave One’s custom team apparel offerings is tackle twill lettering, also known as applique. I just googled “tackle twill” and discovered (for the first time) on WORDNIK that the term tackle twill comes from; a tough fabric invented by R. J. Liebe, that was originally used for football pants. As newer fabrics were created and tackle twill was replaced with other materials such as Lycra, its primary use became lettering (name and number embroidery), as on athletic apparel. Originally Wave One sewed these letters and numbers on jerseys, jackets, pants, shorts, etc. by hand. Letters were cut from the tough twill fabric with a heat sensitive adhesive backing applied. The team or player names and numbers were arranged on the garments and then “temporarily” heat pressed on the garment. A seamstress would then sew zig zag stitches around the edges to make the names and numbers permanently fixed to the apparel. Soon after Wave One acquired our “big” custom embroidery machine we began to use it to embroider zig zag stitch lettering. A drawback was the size of the names/numbers/logos was limited by the size of the embroidery hoops that our machine could accommodate. In 2004 Wave One purchased our first single head Amaya machine with a much larger sew field enabling larger “full back” size tackle twill lettering. The addition of this single head custom embroidery machine again added speed and flexibility to our production and increased our ability to make our customers happy.
The custom team apparel business is extremely competitive. Since 1988 Wave One has and continues to emphasize customer service as the most important product we offer our customers. In-house custom embroidery is an important tool used by Wave One Sports to provide unparalleled customer service and quality. Another reason to contact Wave One Sports, the leader in Custom Team Sports Apparel.